‍New York City, NY - October 22, 2025 - Akur8, the next generation insurance pricing and reserving solution powered by transparent machine learning, today announced that Branch, an insurance company that uses data, technology, and automation to make bundling home and auto insurance easier than ever, has implemented its pricing solution to bring greater speed, consistency, and transparency to its actuarial workflows.

Branch was founded with a mission to harness technology, data, and community to make insurance affordable and accessible. By adopting Akur8’s transparent AI-powered platform, Branch now benefits from automated feature engineering, rapid model development with clear metrics, dynamic tools to explore variable interactions, and advanced geomodeling to visualize and smooth territory risks. Together, these capabilities boost model performance, improve pricing precision, and strengthen Branch’s commitment to delivering fair, competitive rates to its members.

"Teaming with Akur8 helps us deliver on our mission by enhancing the sophistication and efficiency of our pricing, enabling us to offer more affordable coverage and protect more people," said Joseph Emison, Co-Founder and CTO of Branch. "What impressed us most about Akur8 was the ease and speed of the platform. It makes model building simple, and it was amazing to see how quickly the models came together from scratch. On day one, Akur8 grouped our mileage variable exactly the way our own analysis suggested, which gave us real confidence in the process. With Akur8, our team can focus on what matters: building insurance that truly supports our members.”

“At Akur8, our vision is to transform insurance pricing with technology that is fast, transparent, and built for actuaries,” stated Samuel Falmagne, CEO of Akur8. “Branch’s adoption of our platform is a powerful example of how insurers can combine actuarial rigor with AI innovation to deliver fair, competitive rates and better serve their members.”

"Branch’s approach to insurance is inspiring. It’s human-centered, tech-forward, and values-driven. We’re honored to support their pricing journey and proud to play a part in helping them expand affordable, transparent insurance options to more people across the U.S." noted Brune de Linares, Chief Client Officer at Akur8. 

By adopting Akur8’s pricing solutions, Branch now benefits from a unified, modern actuarial ecosystem that enhances reliability and streamlines the entire pricing process. The automated, integrated workflow improves time to market by removing IT bottlenecks, while enabling the development of stronger, more competitive, and accurate models. 

‍About Akur8

Akur8 is transforming the non-life insurance industry with its innovative suite of pricing and reserving solutions. Our Next Gen Pricing and Reserving Platform combines cutting-edge technology with actuarial excellence to drive business value, bringing speed, performance, transparency, and reliability to insurers of all sizes. Akur8 serves 300 customers across 40+ countries, including P&C global carriers AXA, Generali, Munich Re, Europ Assistance, Tokio Marine and MS&AD; commercial P&C insurers TMNAS, FCCI, NEXT, HDVI and Canal; personal and commercial P&C insurers Cypress, Madison Mutual, Western Reserve Group and Georgia Farm Bureau; and specialty P&C insurers Canopius and Bass Underwriters.  Over 3000 actuaries use Akur8 daily to build their pricing models and reserving projections across all lines of business.

About Branch 

Branch is home and auto insurance that's simple to buy and built for savings. Through its revolutionary instant-bind capability, Branch removes all of the friction associated with getting covered, helping consumers bundle their home and auto insurance with ease. Built as a reciprocal exchange, the Branch Insurance Exchange taps into the power of community to make insurance more accessible and affordable for everyone. Branch is a Public Benefit Corporation and Certified B Corporation committed to meeting high standards of social and environmental performance, and accountability.

Branch was launched in 2019 by insurance veteran Steve Lekas and tech entrepreneur Joe Emison, and is headquartered in Columbus, Ohio. Branch is underwritten by the Branch Insurance Exchange, Everspan Insurance Company, and General Security National Insurance Company (GSNIC). To learn more, visit Branch.com.

Media Contact
Heide Sacher
Head of Marketing, US & Canada
Akur8
908-977-6526
heide.sacher@akur8.com