Webinar 
Online
October 29th 2025, 12:30 - 13:30 (GMT)

Webinar: Demand and Price Optimization for Insurance Pricing

This webinar, jointly delivered by the IFoA and Akur8, introduces the concepts of demand modelling and price optimisation. It explains what they are, why they matter, and how insurers can use them to balance profitability with customer retention.

Participants will gain the knowledge needed to appreciate elasticity, optimisation techniques, and their role in shaping smarter insurance pricing strategies.

Featured speaker:

Edwin Graham, Principal Actuarial Data Scientist at Akur8

Parhaam Behnoudnia, Actuarial Data Scientist at Akur8

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All events

Webinar: Demand and Price Optimization for Insurance Pricing

This webinar, jointly delivered by the IFoA and Akur8, introduces the concepts of demand modelling and price optimisation. It explains what they are, why they matter, and how insurers can use them to balance profitability with customer retention.

Participants will gain the knowledge needed to appreciate elasticity, optimisation techniques, and their role in shaping smarter insurance pricing strategies.

Featured speaker(s):
Edwin Graham, Principal Actuarial Data Scientist, Akur8
Parhaam Behnoudnia, Actuarial Data Scientist, Akur8

Learn more about the speakers

 Principal Actuarial Data Scientist Edwin Graham working for Akur8
Akur8 logo

Edwin Graham

Principal Actuarial Data Scientist at Akur8

Edwin Graham is a Principal Actuarial Data Scientist based in the UK. He joined Akur8 in 2021 with a decade of experience in insurance pricing. He holds a Masters degree in Mathematics from Lancaster University and is a keen cyclist and field hockey player in his spare time.

Parhaam Behnoudnia, Actuarial Data Scientist, Akur8
Akur8 logo

Parhaam Behnoudnia

Actuarial Data Scientist at Akur8

Parhaam Behnoudnia is an Actuarial Data Scientist at Akur8, specializing in helping clients leverage advanced machine learning techniques to gain insights into their data and providing them with the best practices with Akur8's software. Prior to joining Akur8, Parhaam worked in the auto insurance sector focusing on building statistical models specializing in price optimization.