Webinar 
Online 💻
March 11, 2026 - 11 AM (ET) / 4 PM (CET)

Growth & Profitability: Shift in Actuarial Thinking

Pricing actuaries constantly face the challenge of balancing growth and profitability. This session explores real-world case studies that require thinking beyond traditional actuarial methods. We’ll tackle scenarios such as managing tail risk when models fall short, and integrating Customer Lifetime Value models to optimize marketing strategies. We’ll also examine what to do when your most profitable segment is too small to scale. Attendees will be encouraged to think collaboratively and apply cross-functional solutions to modern pricing challenges.

Learning objectives:

➡️ Think strategically about balancing growth and profitability in pricing decisions.
➡️ Evaluate pricing challenges using broader, non-traditional actuarial perspectives.
➡️ Integrate cross-functional insights into pricing strategies.

Featured speaker:

Cédric Pilon, Director, Actuarial Services at RSM Canada

Max Martinelli, Managing Director at EY

Samuel Gifford, Actuarial Data Scientist at Akur8

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All events

Growth & Profitability: Shift in Actuarial Thinking

Pricing actuaries constantly face the challenge of balancing growth and profitability. This session explores real-world case studies that require thinking beyond traditional actuarial methods. We’ll tackle scenarios such as managing tail risk when models fall short, and integrating Customer Lifetime Value models to optimize marketing strategies. We’ll also examine what to do when your most profitable segment is too small to scale. Attendees will be encouraged to think collaboratively and apply cross-functional solutions to modern pricing challenges.

Learning objectives:

➡️ Think strategically about balancing growth and profitability in pricing decisions.
➡️ Evaluate pricing challenges using broader, non-traditional actuarial perspectives.
➡️ Integrate cross-functional insights into pricing strategies.

Featured speaker(s):
Cédric Pilon, Director, RSM Canada
Max Martinelli, Managing Director, EY
Samuel Gifford, Actuarial Data Scientist, Akur8

Learn more about the speakers

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Cédric Pilon

Director, Actuarial Services at RSM Canada

Cédric Pilon is a director in the actuarial services and consulting services practice within financial consulting at RSM Canada. He is a results-driven actuary with extensive experience in property and casualty insurance, advanced analytics, and model risk management. He specializes in pricing strategy, regulatory compliance, and artificial intelligence and machine learning-driven actuarial modelling, helping insurers enhance profitability and decision-making.

Max Martinelli portrait
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Max Martinelli

Managing Director at EY

Max Martinelli is a Managing Director in the Insurance and Actuarial Advisory Services practice of EY, where he focuses on P&C pricing, actuarial data science, applied AI and external rating. He has over a decade of experience in actuarial and data science roles, primarily in predictive modeling for personal and commercial lines, and a background in machine learning and computational mathematics. A dedicated collaborator with the Casualty Actuarial Society, he co-designed and led the CAS AI Fast Track bootcamp and co-hosts Almost Nowhere, the CAS Institute podcast exploring AI and data science in insurance.

Samuel Gifford
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Samuel Gifford

Actuarial Data Scientist at Akur8

Samuel Gifford is an Actuarial Data Scientist at Akur8. He has extensive experience in actuarial and data science roles, particularly in predictive modeling, causal analytics, and demand modeling. He is currently finishing a PhD in economics at the University of Illinois Chicago concentrated in applied microeconomics. Sam has 4 years of teaching experience at the undergraduate and graduate level, primarily in econometrics.