Webinar 
Online 💻
March 11, 2026 - 11 AM (ET) / 4 PM (CET)

Growth & Profitability: Shift in Actuarial Thinking

Pricing actuaries constantly face the challenge of balancing growth and profitability. This session explores real-world case studies that require thinking beyond traditional actuarial methods. We’ll tackle scenarios such as managing tail risk when models fall short, and integrating Customer Lifetime Value models to optimize marketing strategies. We’ll also examine what to do when your most profitable segment is too small to scale. Attendees will be encouraged to think collaboratively and apply cross-functional solutions to modern pricing challenges.

Learning objectives:

➡️ Think strategically about balancing growth and profitability in pricing decisions.
➡️ Evaluate pricing challenges using broader, non-traditional actuarial perspectives.
➡️ Integrate cross-functional insights into pricing strategies.

Featured speaker:

Thomas Holmes, Chief Actuary - US Region at Akur8

Cédric Pilon, Director, Actuarial Services at RSM Canada

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All events

Growth & Profitability: Shift in Actuarial Thinking

Pricing actuaries constantly face the challenge of balancing growth and profitability. This session explores real-world case studies that require thinking beyond traditional actuarial methods. We’ll tackle scenarios such as managing tail risk when models fall short, and integrating Customer Lifetime Value models to optimize marketing strategies. We’ll also examine what to do when your most profitable segment is too small to scale. Attendees will be encouraged to think collaboratively and apply cross-functional solutions to modern pricing challenges.

Learning objectives:

➡️ Think strategically about balancing growth and profitability in pricing decisions.
➡️ Evaluate pricing challenges using broader, non-traditional actuarial perspectives.
➡️ Integrate cross-functional insights into pricing strategies.

Featured speaker(s):
Thomas Holmes, Chief Actuary - US Region, Akur8
Cédric Pilon, Director, RSM Canada

Learn more about the speakers

Thomas Holmes, Chief Actuary - US Region, Akur8
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Thomas Holmes

Chief Actuary - US Region at Akur8

Tom Holmes is Akur8’s Chief Actuary for the US region and is a co-author of the CAS Monograph 13: Penalized Regression and Lasso Credibility. He has experience modeling personal and commercial insurance, and volunteers with the CAS on predictive modeling topics. He is a frequent presenter at CAS events and Akur8 webinars, and performs industry outreach to share actuarial modeling methodologies and best practices. Tom is a Fellow of the CAS and holds music degrees from the University of Michigan and Ohio University.

Akur8 logo

Cédric Pilon

Director, Actuarial Services at RSM Canada

Cédric Pilon is a director in the actuarial services and consulting services practice within financial consulting at RSM Canada. He is a results-driven actuary with extensive experience in property and casualty insurance, advanced analytics, and model risk management. He specializes in pricing strategy, regulatory compliance, and artificial intelligence and machine learning-driven actuarial modelling, helping insurers enhance profitability and decision-making.