Webinar
Online
October 28, 2025

Demand and Price Optimisation for Insurance Pricing

This webinar, jointly delivered by the IFoA and Akur8, introduces the concepts of demand modelling and price optimisation. It explains what they are, why they matter, and how insurers can use them to balance profitability with customer retention.

Participants will gain the knowledge needed to appreciate elasticity, optimisation techniques, and their role in shaping smarter insurance pricing strategies.

Featured speaker:

Parhaam Behnoudnia, Actuarial Data Scientist at Akur8

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Learn more about the speakers

Parhaam Behnoudnia, Actuarial Data Scientist, Akur8
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Parhaam Behnoudnia

Actuarial Data Scientist at Akur8

Parhaam Behnoudnia is an Actuarial Data Scientist at Akur8, specializing in helping clients leverage advanced machine learning techniques to gain insights into their data and providing them with the best practices with Akur8's software. Prior to joining Akur8, Parhaam worked in the auto insurance sector focusing on building statistical models specializing in price optimization.