Hellas Direct shortened the cycle between insight and deployment with Akur8 Deploy

Name: Akur8
Brand: Akur8
Rating: 4.9 (16 reviews)

insurtech

Scalability as the company grows

Faster pricing iteration and deployment

Greater autonomy and control

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Problem

Hellas Direct is a Greek Insurance Company working to redefine insurance across underserved markets in Europe. Initially, when the team was still small, they relied on a Python‑based pricing engine that gave them a lot of agility, speed, and flexibility. However, as the company grew and expanded into new markets and products, the pricing team found itself spending most of its time on coding, execution, and end‑to‑end testing, instead of focusing on understanding risk and making strategic pricing decisions.

We realized that we were facing a challenge, basically, the pricing team was focusing a lot more on code and execution and end-to-end testing as opposed to what they're doing best, which is understanding risk, making strategic pricing decisions.

Chief Product Officer at Hellas Direct

Michalis Antoniou

Main challenges

Scaling required significant engineering effort, limiting agility
Limited time to focus on higher value-added tasks
Long iteration cycles

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Solution

Hellas Direct knew that to address these challenges, they needed a modern solution. That’s why they chose Akur8 and adopted the full pricing platform across their workflows. By implementing Akur8's pricing platform and pricing engine Deploy, they optimized their end-to-end pricing process while giving teams greater autonomy and control.

Akur8’s pricing platform provided them with strong technical sophistication through advanced modeling capabilities, including A/B testing and dislocation analysis. It also significantly shortened the cycle from building rate plans to deploying them in production. The team can now move much faster without depending heavily on manual technical processes or complex, lengthy integrations.

We chose Akur8 because it provides an amazing balance. On one hand, it gives you a lot of power and sophistication with very powerful underlying models. On the other hand, it provides a nice governance framework—some guardrails that allow you to let your pricing team free and focus on exactly what they do best, avoiding lengthy conversations with the engineering team every time you want to do a deployment. Essentially, you give them full control, going from insight to deployment.

Michalis Antoniou

Chief Product Officer at Hellas Direct

From day one, the relationship between Hellas Direct and Akur8 went beyond a traditional vendor-client setup and quickly evolved into a true partnership. The Akur8 team worked closely with Hellas Direct to ensure constant communication, quick feedback loops, and a shared commitment to achieving outcomes rather than simply delivering a tool.

I see in Akur8 a lot of extremely smart, extremely motivated, extremely passionate people with the right balance between actuarial expertise and pure technical knowledge. So I think they have all the resources to deliver on their promise and on to their mission.

Michalis Antoniou

Chief Product Officer Hellas Direct

Key results

Shortened time from insight to production
Optimized the end-to-end pricing process
Increased autonomy and control for pricing teams

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Conclusion

Hellas Direct’s experience shows that when actuaries are freed from manual and error‑prone tasks, they can focus on the strategic pricing decisions that truly drive business impact.

By adopting Akur8’s end-to-end platform, the team reduced friction from insight to production, significantly shortened the pricing cycle, and gained greater autonomy and control—without a complex transformation. As a result, they can respond faster to market needs, strengthening their competitive advantage and creating a scalable foundation to support future pricing initiatives as the business expands into new markets and product lines.

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Hellas Direct shortened the cycle between insight and deployment with Akur8 Deploy

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Problem

Main challenges

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Solution

Key results

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Conclusion

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