Webinar 
Online
May 27, 2026 - 11 AM (ET) / 5 PM (CET)

Buying and Selling for Actuaries

Insurtech is booming, yet actuaries haven’t participated as actively as other disciplines. However, your specialized skills uniquely position you to venture into entrepreneurial paths beyond traditional routes like consulting. This session is designed to quell your crippling risk aversion and ignite your entrepreneurial spirit, drawing on invaluable lessons from Akur8’s journey. We’ll explore strategic insights and practical advice on product design, marketing, and especially sales—tailored specifically for the P&C actuarial community. Join us to learn how you can leverage your expertise to advance the field, deliver essential value to your customers, and achieve breakthrough success through calculated risk-taking.


➡️ Identify and apply actionable entrepreneurial strategies for developing innovative insurtech products.
➡️ Design integrated product, marketing, and sales plans tailored to the unique needs of the P&C actuarial community.
➡️ Implement risk-managed approaches that leverage actuarial expertise to drive successful market penetration.

Featured speaker:

Thomas Holmes, Chief Actuary - US Region at Akur8

Max Martinelli, Managing Director at EY

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All events

Buying and Selling for Actuaries

Insurtech is booming, yet actuaries haven’t participated as actively as other disciplines. However, your specialized skills uniquely position you to venture into entrepreneurial paths beyond traditional routes like consulting. This session is designed to quell your crippling risk aversion and ignite your entrepreneurial spirit, drawing on invaluable lessons from Akur8’s journey. We’ll explore strategic insights and practical advice on product design, marketing, and especially sales—tailored specifically for the P&C actuarial community. Join us to learn how you can leverage your expertise to advance the field, deliver essential value to your customers, and achieve breakthrough success through calculated risk-taking.


➡️ Identify and apply actionable entrepreneurial strategies for developing innovative insurtech products.
➡️ Design integrated product, marketing, and sales plans tailored to the unique needs of the P&C actuarial community.
➡️ Implement risk-managed approaches that leverage actuarial expertise to drive successful market penetration.

Featured speaker(s):
Thomas Holmes, Chief Actuary - US Region, Akur8
Max Martinelli, Managing Director, EY

Learn more about the speakers

Thomas Holmes, Chief Actuary - US Region, Akur8
Akur8 logo

Thomas Holmes

Chief Actuary - US Region at Akur8

Tom Holmes is Akur8’s Chief Actuary for the US region and is a co-author of the CAS Monograph 13: Penalized Regression and Lasso Credibility. He has experience modeling personal and commercial insurance, and volunteers with the CAS on predictive modeling topics. He is a frequent presenter at CAS events and Akur8 webinars, and performs industry outreach to share actuarial modeling methodologies and best practices. Tom is a Fellow of the CAS and holds music degrees from the University of Michigan and Ohio University.

Max Martinelli portrait
Akur8 logo

Max Martinelli

Managing Director at EY

Max Martinelli is a Managing Director in the Insurance and Actuarial Advisory Services practice of EY, where he focuses on P&C pricing, actuarial data science, applied AI and external rating. He has over a decade of experience in actuarial and data science roles, primarily in predictive modeling for personal and commercial lines, and a background in machine learning and computational mathematics. A dedicated collaborator with the Casualty Actuarial Society, he co-designed and led the CAS AI Fast Track bootcamp and co-hosts Almost Nowhere, the CAS Institute podcast exploring AI and data science in insurance.