Webinar 
Virtual
July 9, 2025

Beyond the Headlines: Is Success in the Florida Property Market Achievable?

Join Actuarial Data Scientist Max Martinelli from Akur8 and Director of Actuarial and Data Science Brent Petzoldt from Windward Risk Managers for a session on the Florida property market. Florida is the world’s riskiest property market from a natural catastrophe perspective and has received no shortage of media coverage in the recent past. Hurricanes, severe convective storms, litigation abuse, roofers, insurance reform. In this session, we will look at a brief history of the FL homeowners market, recent challenges and developments, cold hard (data-based) facts on the true cost of homeowners insurance in the state, whether the market is healing or defunct, and a collection of case studies that demonstrate the unique types of analytics and modeling carriers are conducting as they pursue financial soundness and consumer affordability in this challenging market.

Featured speaker:

Max Martinelli, Managing Director at EY

Brent Petzoldt, FCAS, CSPA, Director of Actuarial and Data Science at Windward Risk Managers

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All events

Beyond the Headlines: Is Success in the Florida Property Market Achievable?

Join Actuarial Data Scientist Max Martinelli from Akur8 and Director of Actuarial and Data Science Brent Petzoldt from Windward Risk Managers for a session on the Florida property market. Florida is the world’s riskiest property market from a natural catastrophe perspective and has received no shortage of media coverage in the recent past. Hurricanes, severe convective storms, litigation abuse, roofers, insurance reform. In this session, we will look at a brief history of the FL homeowners market, recent challenges and developments, cold hard (data-based) facts on the true cost of homeowners insurance in the state, whether the market is healing or defunct, and a collection of case studies that demonstrate the unique types of analytics and modeling carriers are conducting as they pursue financial soundness and consumer affordability in this challenging market.

Featured speaker(s):
Max Martinelli, Managing Director, EY
Brent Petzoldt, FCAS, CSPA, Director of Actuarial and Data Science, Windward Risk Managers

Learn more about the speakers

Max Martinelli portrait
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Max Martinelli

Managing Director at EY

Max Martinelli is a Managing Director in the Insurance and Actuarial Advisory Services practice of EY, where he focuses on P&C pricing, actuarial data science, applied AI and external rating. He has over a decade of experience in actuarial and data science roles, primarily in predictive modeling for personal and commercial lines, and a background in machine learning and computational mathematics. A dedicated collaborator with the Casualty Actuarial Society, he co-designed and led the CAS AI Fast Track bootcamp and co-hosts Almost Nowhere, the CAS Institute podcast exploring AI and data science in insurance.

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Brent Petzoldt, FCAS, CSPA

Director of Actuarial and Data Science at Windward Risk Managers

With over a decade of experience in personal lines, especially Florida homeowners, Brent develops predictive solutions for pricing, claims, retention, and catastrophe analytics. He helped design GC’s pricing and marketing support tool and creates long-term tools for portfolio management. His work blends advanced predictive analytics with competitive rate strategy to guide insurers toward profitable growth. A frequent speaker on GLMs and actuarial professionalism, Brent holds FCAS, CSPA, and MAAA credentials.